Sendjoy is a platform where everybody can book personalised video gifts from creators, to surprise their loved ones. The rebranding exercise including the curation of the brand concept, storyline and the brand identity. Usage of the retro elements are to evoke sense of nostalgia and bring back the memories of snail mail.
The running postman is designed to be the trademark of sendjoy. Here is an alternative approach (flat graphic, pastel) for the brand’s merchandise.