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Branding for F&B


Moudekding, Dabao


Moudekding Restaurant is a well-loved neighborhood restaurant (kopitiam) in Subang Jaya. When it was taken over by the 90s new owners, the branding exercise is to give the kopitiam a new outlook, and to enhance its identity. Choice of fonts and various traditional Chinese and Nan Yang elements and are used to highlight MDD’s brand identity.

Dabao is a food delivery services, that offer a diverse selection of affordable delicacies. Choice of font and selection of warm colors resembled the ‘takeaway’ food image - hot and express.


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